Don't
hire a "copywriter" until you know exaclty what
you're looking for...
Why You Shouldn't Hire Someone
Who's "Just" A Copywriter, And What To Look For Instead...
Who
Else Wants To Hire A Professional Freelance Copywriter?
This Series Of Videos Will Tell You Everything You
Should Know About Hiring The Right Copywriter. And In A Few
Weeks,
They All Can Be Yours, Free!
Dear
Friend,
If you're looking to hire the right
professional copywriter for your business, then I think you'll like
what I have to offer you.
As I sit here and type this, it's
Thursday, November 18th, 2008. I'm currently in the process
of creating a series of short, (30-second to no more than 5-minute)
informative videos designed for the business looking for a freelance
copywriter. Whether this is your first time looking for a copywriter,
or you've worked with copywriters before, I'm sure you'll learn
something new from these videos.
In this video series, I plan to explore
these 3 themes:
Theme
#1:
"Which of These 5 Copywriting Services Is Best For You?"
First off, I should say that there are
more than 5 types of copywriting services. The 5 types of
web-oriented copywriting services I'll show you are my best
attempt to represent all the various services, using a manageable
number of examples.
More specifically, here's what I intend
to cover in this theme:
- Not what you think about
salespages: Ultimately, your visitor will become a buyer at the
salespage, but there's another use of the salespage that most
businesses don't utilize as well as they should. This is one
area where your copywriter can really maximize your bottom line.
I'll give you a hint: this salespage occurs after a visitor
becomes a buyer, not before...
- Did you know that 52% of
all Internet traffic is video, or video-related? (eMarketer, December
2007.) Chances are, you probably arrived at this page because
of a video. See how powerful video marketing is?
Video marketing isn't part of the traditional definition of
copywriting services, but trust me, that's about to
change...real soon! (I'll briefly tell you what
you need to know about this trend, and how your copywriter can help you
make good on it.)
- Do you run pay-per-click
or banner ad campaigns? You may not have known that in
addition to writing these ads, your website copywriter can help you
discover which ones are really working
- Last month (October
2008), 2 of my collegues went to a marketing seminar primarily
dedicated to the subject of e-mail copywriting. The fact that
a big-name marketer put on a seminar devoted to e-mail marketing shows
the validity of using e-mail to communicate with your prospects.
I'll have one video dedicated to showing you exactly how your
pro copywriter can create e-mail campaigns that bring prospects back to
you site.
- "What if all your
advertising got better and better?" I'll let you in on a
little secret. It involves something that
most copywriters and marketers don't do, even though they should.
(If you want your project to succeed as much as possible
after your copywriter has delivered results, you must know this, and
make sure you get someone who can do it for you.)
Theme
#2:
"Things To Look For When Hiring A Freelance Copywriter"
These aren't the standard, checklist things that you commonly think of
when looking for a direct-response web copywriter. What I'll
explore in these videos go a bit deeper than that. For
example, you'll learn...
- Why you shouldn't hire
someone who's just a "copywriter." In other words, I'll
tell you why you should look for a professional freelancer
who's focus isn't only
on the copywriting services they'll offer you.
An important distinction that can make a world of difference.
- Exactly what it means
when a professional copywriter does their own advertising and marketing.
- Does this copywriter
have their own products aside from copywriting services...? If the
answer's yes, great!
- Long-term possibilities
you should consider.
Theme
#3:
"You Shouldn't Have To Do All The Asking--Questions Your
Prospective Copywriter Should
Ask You"
Amatuer copywriters have a "yes, sir" attitude that says "yes" too
soon, without even fully understanding you, your business, and your
situation.
On the other hand, professional freelance copywriters know what to ask
you. In consultation, they'll ask you insightful questions
that you may never have even thought about before. By knowing
and answering these questions, a lot of previously-hidden
insights will become self-evident. This is the job of a
professional freelancer and business strategist. You'll learn
so much about how you business can be marketed, and which
direction to go. And just as important, your prospective
freelancer will know if they're best suited to help you, and if so,
exactly how they can.
In these videos, I'll explore...
- Why it's important for
your prospective freelance copywriter to know abut you. (Not
only as a business owner, but as a person, the one with a vision moving
your business.)
- Here's an example:
"Where does your traffic come from?" But it doesn't end
there. A pro copywriter asks this question on deeper levels,
such as time traffic arrives, which sites deliver you the most traffic,
which countries your traffic comes from, and more.
- "If you knew nothing
could stop you, what would you do?"
It's my promise that with the time invested in watching these short
videos, you'll be so much closer to identifying the copywriter who's
best for you!
Sincerly,
DK Fynn,
Business strategist and direct-response copywriter
Copyright © 2008 D.K. Fynn . All Rights Reserved.
Privacy Policy: It's simple--I won't share or sell your information
unless you want me to refer you to another copywriter who may best fit
your needs. I don't spam, and you can unsubscribe from my
e-mail list by clicking the link at the bottom of every e-mail you'll
receive from me.
PS: Don't worry. I won't
spam you, and you can unsubscribe
whenever you want. I use Aweber. Unless you want
me to pass off your name to another copywriter, I won't share your
information.
Copyright
© 2008 D.K. Fynn . All Rights Reserved.
Privacy Policy:
It's simple--I won't share or sell your information unless you want me
to refer you to another copywriter who may best fit your
needs. I
don't spam, and you can unsubscribe from my e-mail list by clicking the
link at the bottom of every e-mail you'll receive from me.
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